WHAT THE HOLY CITY EXPANSION MEANS FOR YOU

483565_760066149624_616971807_n

Holy City Brewing is expanding! You probably knew that, though. If you follow them on Facebook or Twitter, then you’ve probably seen the pictures of the new shiny fermenters that have recently rolled in the door or of brewmaster Chris Brown tinkering with his new toys to get everything set up. But, what will the expansion of the brewery mean for you?

The answer is, as with most things, that it depends. From a technical standpoint, the brewery still operates on a 15bbl system, there are just more tanks now. However, capacity has nearly doubled, going from 180bbl to 300bbl. BBL just means barrels of beer. A barrel of beer is 31 gallons. The standard kegs that you see are half barrels. So, Holy City just upped capacity from 5,580 gallons to 9,300 gallons. That’s a lot more Holy City beer for you to enjoy!

photo

Expansion has enabled the brewery to do several things. First, while it had been in the works for awhile, the brewery is now able to produce a third year-round beer in its new Slanted Porch Pale Ale to go alongside Holy City Pilsner and Pluff Mud Porter. If you haven’t had the new brew, then you can get it at the brewery right now.

Next, expanding will allow the guys to keep up with demand, current production, and to support new packaging. This is great news for people in Charleston. Breweries always want to service their local accounts first. So, you’ll be able to find Holy City in a few more spots in the lowcountry than you could before. That might also help in the Midlands, and potentially the Upstate. Currently, the Charleston, Columbia, and Rock Hill markets are serviced. The brewery will be able to maintain those accounts, add a few more, and potentially begin to branch out a little bit more. But, don’t expect this right away. So, folks in Greenville and Spartanburg will have to wait just a little bit longer.

Finally, there’s packaging. The brewery will be getting a bottler soon. Why is that a big deal? Well, you’ll still be able to get the 22s that you can right now. But, the brewery’s bread and butter – Pluff Mud Porter – will be bottled in six packs for distribution in the near future. The beer is the brewery’s top seller and helped put it on the map nationally after fetching gold at last year’s Great American Beer Festival in Denver. Look for those bottles in a few months.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s